Sustainability Marketing

Resonate. Activate. Without Jargon.

Travel and sustainable tourism can be a force for good — benefiting both the travelers and the communities they visit. Do you believe that your organization, company or destination is doing remarkable work in sustainable tourism, responsible travel or community development — but the message just isn't getting out or resonating? Potential customers just don't notice or engage?

We can help you: 1) position what you do — for travel consumers and for trade partners — in a way that resonates; 2) create experiences; and 3) evaluate your tourism product so your product lives up to the immersive, authentic and sustainable experiences that today's travelers expect. Then, we help you package it for market access for trade (B2B) or travelers (B2C).

Sustainability, in full. We are expert in linking sustainable tourism and impact travel to the enhanced experience of the traveler. Our advisory, our writing and our known voices as advocates in the industry highlight that we understand sustainable tourism as encompassing human, socioeconomic and cultural dimensions, as well as an environmental one. We come to this after years of experience working with social enterprises, NGOs, and sustainability organizations.

Featured Sustainability Marketing Projects

Sustainability in Tourism Training for Travel Entrpreneurs

Sustainability, Impact Monitoring and Marketing Workshop

Berlin, Germany

Development and delivery of a workshop on operational elements of sustainability in tourism, measuring the impact of sustainability and how to market and communicate sustainable tourism to reach new trade and consumer markets. Part of Tourism Recovery Program at Enpact, funded by GIZ and TUI Cares

Ecotourism Communications Strategy and Toolkit

Ecotourism Communications Strategy and Toolkit


Created a communications strategy and toolkit to position Mediterranean ecotourism products and methodology to potential travel trade partners and donors. Included: target market analysis, messaging, channel analysis, social media tactics, and website content strategy.  MEET Network, DestiMED+ project, funded by IUCN-Med & EU Interreg Med.

Social Impact Travel Product Positioning

Social Impact Travel Product Positioning

Tanzania, Madagascar, Australia, Brazil

Positioning, storytelling and evaluation of Planeterra Foundation social impact projects and social enterprise partners. Feedback on new local tour products to improve traveler experience and local connection. Positioning of G Adventures' social enterprise model, including market access for local organizations and community socioeconomic benefit.

IUCN-Med Communications Toolkit & Training

IUCN-Med Conservation Communications Toolkit

Andalusia, Spain

Created a communications toolkit to position and promote IUCN-Med and its evolving strategy to potential donors. Topic focus: biodiversity, conservation and socioeconomic impact in the Mediterranean region (Europe, North Africa, Middle East). Developed and delivered a communications workshop on how to effectively use the toolkit. Funded by IUCN-Med.

Ecolodge Digital Marketing Plan

Luxury Ecolodge Digital Marketing Plan

Playa Ocotal, Nicaragua

Assessment of product, operations and experience at Morgan’s Rock Ecolodge for integration of sustainable tourism storytelling, positioning and content marketing. Created a digital marketing and social media report and plan to reflect sustainability and integrate connection to local nature, people and family for visitors and staff.

Training and Facilitation

WTTC: Integrating CSR into Product Workshop

Seville, Spain

Presented and facilitated discussion with Tourism Cares and industry leaders on the benefits of integrating Corporate Social Responsibility (CSR) initatives into tourism product development and sustainable destinations by working with local community organizations. Delivered at WTTC Global Summit (Seville, Spain).

GSTC Social Media & Communications Plan

GSTC Social Media & Communications Plan

Washington, D.C.

Social media, communications and messaging strategy. Emphasized the essence of sustainability, communicated to consumers and trade, without using jargon. Our work also impacted upstream communication issues and addressed planning and implementation.

Adventure Travel Ambassador

Adventure Travel Brand Ambassador

Various, Worldwide

Marketing campaigns, content creation and sustainability storytelling for G Adventures around its tour experiences, social enterprise model, and social impact travel. Advocacy and thought-leadership in responsible tourism, sustainable tourism, adventure travel, women in development, child welfare, animal welfare and the economic and social impact of tourism.

Social Impact Travel Campaigns and Marketing

Social Impact Travel Campaigns

Peru, India, Nepal

Highlighted G Adventures social enterprise model and Planeterra Foundation programs through in-the-field observations. Our content and social media advocated for social enterprises in travel for trade and consumers. Highlights social impact travel delivering deeper experiences to travelers and bringing socio-economic benefit to local communities.

WTTC Sustainability Campaigns

WTTC Sustainability Campaigns

London, United Kingdom

Series of advocacy articles around the theme of “Travel as a Force for Good” for the World Travel and Trade Council (WTTC). Partners in “Redefining Tourism” and “Freedom to Travel” campaigns. Our content focused on benefits of sustainable tourism for local communities, travelers and the world through greater connection.

Microfinance Social Impact Marketing

Microfinance Social Impact Marketing

Bolivia, Ecuador, Peru, India, C. America

Marketing and social impact advisory for microfinance organizations and recipient partners. Special focus on how clients' ( and Five Talents) microfinance programs empower marginalized women through local, community-based initiatives. Provided photographic assets, profiles, stories and marketing/positioning copy used in fundraising and promotional campaigns.

Sustainable Tourism

Sustainable Tourism Marketing Workshop

Berlin, Germany

Workshop for DMOs, tour companies and other sustainability leaders on effective marketing, positioning and storytelling of sustainable tourism to travel consumers. Training on effective messaging and storytelling on the benefits of sustainable tourism for travelers and communities without using jargon or technical language. Funded by Sustainable Travel International (STI).

Sustainability Trainings and Webinars

Sustainable Tourism Webinars & Training

Various, Worldwide

Training and webinars on the topics of sustainable tourism development and sustainability marketing for different clients and sustainable tourism organizations. Clients have included: Global Sustainable Tourism Council (GSTC), TIES/ESTC, among others.

Lanzarote: Positioning & Content Marketing

Lanzarote: Positioning & Content Marketing

Lanzarote, Spain

Sustainable tourism and cultural tourism content strategy and social media plan. Our work focused on the translation and mobilization of a newly developed Lanzarote marketing strategy which aimed to promote its local cultural and culinary experiences and assets over mass tourism offerings.

Social Impact Storytelling Workshop

Social Impact Storytelling Workshop

Manual Antonio NP, Costa Rica

Sustainability storytelling workshop and facilitation for finalists of the G Project at the “Summit in the Jungle” in Costa Rica. This event was the culmination of a worldwide competition to fund a social enterprise project concept.

Social Impact Travel Photography Exhibition

Social Impact Photography Exhibitions

Berlin, Germany

Provided imagery, curation, copy and opening remarks for photography exhibitions focused on Women in Development — investing in women and integration of women into tourism value chain – for International Women's Day, ITB Berlin. Co-sponsored by G Adventures and Lonely Planet.

Other Services

Get in touch!

Tell us about the project you have in mind and how we might be able to help you achieve your goals. Then the magic begins.